GMMB Branding Cards

Graphic Design & Brand Development

GMMB is an award-winning full-service political, advocacy, advertising agency located in Washington, D.C. They have worked on campaigns for Obama, Bill & Melinda Gates Foundation, VISA, FEMA, and more.

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The Brief:

While working as a designer at GMMB in Washington, D.C. I was assigned to design branding cards for the brand development team at the agency. GMMB contracts many new clients every year and the branding team needed something to help these new clients find their identity.

The Approach:

My approach was to design a set of "branding cards" that the client could use to help pinpoint their brand and goals they want to achieve. I designed 11 sets of cards with five cards in each set; 55 total cards. Each set has a unique color and design and each card has a unique trait and icon to represent that trait.

The Impact:

The branding cards helped the brand development team assist new clients in the branding process. It helped lay out their strengths, weaknesses, who they are, and who they aspire to be.