CAP Tulsa Marketing
CAP Tulsa, a community action agency, is focused on interrupting the cycle of poverty. They provide high-quality early education services for young children, as well as a range of supportive services designed to improve the economic status of their parents.
Back to Projects
While working as a designer at GMMB in Washington, D.C., I worked on a marketing campaign for CAP Tulsa to encourage people of poverty to sign up for career training in the medical field.
Our idea was to be bold and to catch the eye as soon as people saw the poster. We decided to use bold, eye-catching colors, fonts, images, and text size. Along with posters, we also created ads on Facebook to target our audience.
The advertising successfully reached eligible parents in the Tulsa area to inform them about training opportunities in health care careers. It was very rewarding to see tangible results: an increased number of parents signing up for training and to help them towards a successful, long-term health care career.